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Kelly Farrar Design
  • Work
  • About
  • Resume

Elevance Health Website Rebrand

A comprehensive redesign of the previous website (Anthem Inc.) due to rebranding to Elevance Health. Worked collaboratively with SEO, writers, and web development team to create the new website. The new site resulted in a 400% increase in traffic from previous site. Continued asset creation and management while at Elevance Health.

Oakland Roots

Design of merchandise items for Oakland Roots soccer team including can koozies, handheld fans, tshirts, wallet schedules, and key tags.

Elevance Health Social Media

Design and development of semiweekly social media content for LinkedIn and Twitter. Established social media content templates for the Elevance Health brand that are currently in use. Among our top five competitors Elevance Health ranked 4th in engagement. Over the course of one year Elevance rose to 1st as a result of creating more dynamic and engaging social content.

Infographics

Designed infographics for use on Elevance Health social media channels and website. The goal was to create visually appealing and informative infographics that educate and engage audiences on various health topics.

Animated Icons

Animated icons for use on social media to create more dynamic and engaging content.

Foster Care Project

A booklet and corresponding worksheet for foster care youth to complete about themselves, allowing new families to get to know them. This design was recognized with an Anthem 5 Star award.

Highbush Blueberry

Custom hand-drawn illustration series for the U.S. Highbush Blueberry Council for use on promotional materials, the company's website, and infographics.

Covid Incentive Campaign

Campaign to encourage health plan members to get a Covid vaccine. Design included social content and postcard mailers.

North Carolina RFP

Designs submitted for the state of North Carolina's request for medicaid proposal, resulting in Anthem ultimately winning the contract. I subsequently served as the lead designer for the North Carolina Medicaid brand, establishing brand guidelines and creating materials for booklets, fliers, member handbooks, social media content, bus wraps, and out-of-home marketing

Health Tips

Redesign of Anthem’s Health Tip series to create a more infographic and visual design to better engage and educate members on various health topics. The series was then branded out to all of the company's different Medicaid brands.

Visit Houston

Menu and place card design for a Visit Houston event happening on Houston Street in New York City.

VCU Children's Hospital

Conceptualized and designed campaign to promote the grand opening of the new VCU Children’s Hospital building. Including social countdown posts, headers for Facebook and Twitter, and photo frames for photos of the construction.

Elevance Health Website Rebrand

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Oakland Roots

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Elevance Health Social Media

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Infographics

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Animated Icons

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Foster Care Project

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Highbush Blueberry

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Covid Incentive Campaign

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North Carolina RFP

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Health Tips

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Visit Houston

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VCU Children's Hospital

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