A comprehensive redesign of the previous website (Anthem Inc.) due to rebranding to Elevance Health. Worked collaboratively with SEO, writers, and web development team to create the new website. The new site resulted in a 400% increase in traffic from previous site. Continued asset creation and management while at Elevance Health.
Design of merchandise items for Oakland Roots soccer team including can koozies, handheld fans, tshirts, wallet schedules, and key tags.
Design and development of semiweekly social media content for LinkedIn and Twitter. Established social media content templates for the Elevance Health brand that are currently in use. Among our top five competitors Elevance Health ranked 4th in engagement. Over the course of one year Elevance rose to 1st as a result of creating more dynamic and engaging social content.
Designed infographics for use on Elevance Health social media channels and website. The goal was to create visually appealing and informative infographics that educate and engage audiences on various health topics.
Animated icons for use on social media to create more dynamic and engaging content.
A booklet and corresponding worksheet for foster care youth to complete about themselves, allowing new families to get to know them. This design was recognized with an Anthem 5 Star award.
Custom hand-drawn illustration series for the U.S. Highbush Blueberry Council for use on promotional materials, the company's website, and infographics.
Campaign to encourage health plan members to get a Covid vaccine. Design included social content and postcard mailers.
Designs submitted for the state of North Carolina's request for medicaid proposal, resulting in Anthem ultimately winning the contract. I subsequently served as the lead designer for the North Carolina Medicaid brand, establishing brand guidelines and creating materials for booklets, fliers, member handbooks, social media content, bus wraps, and out-of-home marketing
Redesign of Anthem’s Health Tip series to create a more infographic and visual design to better engage and educate members on various health topics. The series was then branded out to all of the company's different Medicaid brands.
Menu and place card design for a Visit Houston event happening on Houston Street in New York City.
Conceptualized and designed campaign to promote the grand opening of the new VCU Children’s Hospital building. Including social countdown posts, headers for Facebook and Twitter, and photo frames for photos of the construction.